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Networks & market access

Sainsbury's Future Brands 2026: 12 months' support and a route onto Sainsbury's shelves

with Sainsbury's Future Brands

Sainsbury's is looking for challenger food and drink brands for two briefs: Mindful Drinking (low and no alcohol, functional drinks) and Feel Good Convenience (healthy ready-to-eat meals). Selected…

Status
Open
Deadline
Closes 11 October 2026
What you get
non-cash support
Type of opportunity
Networks & market access
Who can apply
Start-ups & new businesses, Small & medium businesses
Industry
Advanced Manufacturing, Professional & Business Services

Key conditions

Found on Sainsbury's Future Brands. Bearings is independent: always check eligibility, amounts and deadlines on the provider's own page before applying.